The first edition of the Escudo RojoCarnival took place yesterday at the famous Oke-Arin market entertaining traders, shoppers,
bystanders, and commuters stuck in the Lagos traffic with a colorful
display of dance, circus performances, and music. Tourists, shop-owners,
guests, and participants defied the sunny harmattan weather to revel in
the sheer novelty of a roving carnival.
Almost everyone who joined in
the fanfare received a gift from the Escudo Rojo team. T-shirts, hats, and
bottles of wine were given away during the various dance competitions, and
raffle draws in the market. According to Alex Kothoor of GDN Nigeria, the
essence of hosting the carnival in the open market was simply to show the
brand’s appreciation to the dedicated traders, and to express Escudo
Rojo’s commitment and affinity to its trade partners and consumers.
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