Ford Launches Ford Focus 2012 in Nigeria: Starts Focus Relay Challenge

Two participants to win two Ford Focus 2012.

Ready, set, Focus!  Ford Motor Company has kicked off the Nigerian launch of its all-new 2012 Focus by kicking off the “Focus Relay Challenge (Nigeria)” – a first-of-its kind designed to engage Nigerians with the launch of Ford’s new global car.

The Ford Focus Relay Challenge is the biggest event to hit the streets of Lagos this year. Four teams of three - driver, co-driver and a DJ celebrity (including IK, TOOLZ, MANNIE and TOSIN BUCKNOR) - will zip around the city proving their superior driving skills and conquering some unusual challenges along the way. The stakes are big. Members of the winning team each receive a new Focus.

Thousands of applicants registered at www. facebook.com/FordNigeria by submitting essays and pictures, from which 8 finalists were selected to take part in the challenge out of thirty two hopefuls were shortlisted and interviewed.

Meet your eight finalists with their team leaders.

RED TEAM – (Tosyn Bucknor – Top Radio)

Isioma loves speed, fast cars, fast power bikes, racing video games, and fast walking. She is an executive at mediaReach OMD.
Munachiso is a banker who describes himself as a spunky, adventurous risk taker who loves meeting new people.

 GREEN TEAM (I.K – Rhythm FM)

Ayodeji (Deji) is a Business Developer who lives in Festac Town Lagos. He’s a logical guy who enjoys solving puzzles.
Adefemi (Triple A) loves interacting with all people, learning, movies and singing.

YELLOW TEAM (Mannie – Cool FM)

MPI Elizabeth is a geography graduate of the University of Ibadan and a school proprietress. A resident of Akoka-Yaba, she enjoys reading, traveling and networking.
Tunji enjoys traveling, social media, swimming, skateboarding, and partying. He is a true car buff and aspires to own a sexy Ford GT.

WHITE TEAM (Toolz – Beat FM)

Anabara is a man of many skills, having worked in oil and gas, banking, administration, theatre and now logistics.
Babatola is a mechanical engineer. He is single and loves adventure.

About the Focus

The 2012 Ford Focus engine has a powerful 2.0-liter DOHC fuel-efficient four-cylinder engine with dualindependent variable valve timing cam (Ti-VCT). Direct fuel injection delivers 40 mpg on highway, certifiedby the Environmental Protection Agency (EPA). The five-door models of the Focus are available in the following models: S, SE, SEL and Titanium.

Focus offers several unique attributes in its class including:

•  8-inch  MyFord Touch™ screen
• SYNC ®
• HD Radio ™ with iTunes ®
• Active park assist
• Reverse Camera
• High Quality Painting
• Atmosphere lighting inside the cabin
• Torque vectoring control

Stylish and functional interior

The dynamic quality of the exterior is enhanced by the distinctive design of the interior. The Focus has amodern cabin-style interior with a stylish center console. The most significant innovation within the SYNC® with MyFord Touch ™, replaces many of the buttons, knobs and gauges in a traditional vehicle, withclear LCD screens and colorful buttons. MyFord Touch works with a new generation of award-winningSYNC system of the company, which includes a sophisticated voice control system for vehicle functions,Bluetooth ® devices, MP3 players and a wide variety of external media

Focus Relay Challenge Timeline:

Challenge Kick off                                                                         Saturday, Nov. 19

Charity Challenge                                                                           Saturday, Nov.26

Give your Friends a ride                                                                 Saturday, Dec.3

Lagos Road rally/ Grand Finale                                                      Saturday, Dec.10

For more information please visit www.Facebook.com/FordNigeria.

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